Release Notes 5/15/2023

Changes since 3/15/2023
Technologies - Payments Stack: Customers will be able to see which merchants are using certain payment facilitators or gateways, starting with Square, Clover, Toast, Stripe, Shopify, Paypal, Adyen, and Braintree.
Operating status - Customers will be able to use a new attribute flagging businesses we believe have a high likelihood of operating, defined as actively transacting with customers, including non-card accepting businesses. Note we are still working on businesses that are likely to be closed. Note that different confidence value should be used depending on the industry.
Pure ecommerce prototype - A prototype expanding on the ecommerce attributes that can denote pure ecommerce companies, i.e. companies likely to sell only online / companies that do not have any retail storefront. Only available on batch appends and list deliveries as a prototype.
Triggers, including seasonality v1 - We can create triggered business lists based on recent events in that business’s lifecycle:
- About to enter a seasonal peak in revenues, including if the recent three months are unrepresentative of average monthly revenue
- About to enter a seasonal low in revenues
- Recently incorporated
- Crossed a key revenue threshold
- Anniversary of incorporation
- Crossed a key growth threshold for the first time
Lookalike leads, lead scoring, delinquency prediction, fraud prediction: Enigma has internal capabilities to kickstart lead scores and lookalike populations if given us outcomes data. We can prescribe simple heuristics with our data to maximize their outcomes.
Contacts: Customers will get contact information for specific decision makers at the businesses in the sales and marketing lists they get from Enigma. We estimate we cover ~35% of all businesses and our email provider is fully compliant with GDPR/CCPA regulations.
Revenue accuracy improvements: Customers will be able to receive more accurate revenue for certain segments of businesses.