Card Not Present Revenue

Description:
The latest annual "card not present" revenue a business receives from credit and debit card transactions, as well as the share that these transactions comprise of the total credit and debit transactions within the latest year.

Since this is a prototype attribute, please contact the Enigma Sales team if you are interested in evaluating.

Child attributes (and data file structure):

JSON Sample:

{
        "card_not_present_revenue": [
          "12m__revenue_ratio": 0.65,
          "12m__amount":21195.04
  ]
}

Coverage:

• This attribute is surfaced at the business-level
• ~3.7 million businesses have card_not_present__12m__revenue_ratio >0 within the latest 12-month period.

Time structure:

• This attribute corresponds to card not present revenue data within the latest trailing 12-month period from the end_date

Timeliness:

• Enigma refreshes this attribute once a month

Data sources:

• Enigma’s credit card panel

Methodology:

• Card not present revenues cover many common types of card transactions:
  • Online purchases
  • Phone orders
  • Mail orders
  • Purchases made with a card on file - this could include a card on file as part of a membership (e.g. purchases put on file at a gym, members' club) or a recurring subscription payment (e.g. phone bill, internet bill, app-based subscription)
  • Online invoice payments
• Card not present revenues are consistently recorded as such in our merchant transaction data because interchange fees are higher on these transactions (since there is higher fraud and chargeback risk)
• For this attribute, Enigma aggregates the revenue for transactions coded as card not present, for each business, for the latest 12-month period in our card revenues attribute.
  • card_not_present_revenue__12m__amount is an annual metric, representing total card not present revenues aggregated over the latest 12-month period.
  • card_not_present_revenue__12m__revenue_ratio calculates the % of card revenues that the card not present revenue represents, within the latest 12-month period. This ratio is rounded to two decimal places.
• When this attribute is null, we either do not have card revenues for the business, or there are not enough transactions within the latest year for us to show card not present revenues.

Other notes and tips:

• Customers using this attribute for Sales & Marketing use cases have found value in card not present revenues as a proxy for online revenues for traditional B2C e-commerce retailers, to help them identify and prioritize high value prospects
  • We recommend that customers aiming to use card not present revenues for this use case also ensure they are filtering to the relevant industries, and limiting to businesses where ecommerce.has_online_payments is TRUE.
  • For many of these types of businesses, this attribute works well because:
    • These retailers rarely have phone/mail orders - or they represent a small portion of overall transactions
    • Most card not present revenues at these businesses are simply online purchases made by consumers
    • Card revenues in general are representative of the overall business' revenues (i.e. comprise near 100% of the total revenues)
      • This means that card not present share and revenues provide meaningful insight into the composition of overall business revenues, and are not just describing the composition of a small segment of transactions for which card is used.