Contacts
Description
- Individuals at the business or business location who can be contacted as part of sales outreach or outbound marketing efforts. To reach a consumer-facing business number, use the Phones attribute; to reach specific people, use the Contacts attribute.
- Only available via file delivery (not in the API).
Child attributes (file delivery)
| Column Name | Data Type | Description | Example |
|---|---|---|---|
| first_name | String | Contact first name | “John” |
| last_name | String | Contact last name | “Doe” |
| title | String | Contact job title at current place of employment | “Owner” |
| management_level | String | Contact management level at current place of employment | “C-level” |
| department | String | Contact department at current place of employment | “C-Suite” |
| phones | Object (each property is flattened into separate columns. e.g. phones 0 phone number, phone 0 do not call, phones 1 phone number, phones 1 do not call) | Object containing contact direct phone number and “do not call” flag based on whether the contact phone number is registered in a Do Not Call registry. Phone number may contain extension number if any. | phone_number: “123-456-7890”, do_not_call : FALSE |
| String | Work email address for the contact in [email protected] format. | “[email protected]” | |
| external_urls | Object (each property is flattened into separate columns) | Object containing contact social media platform and URL (e.g. Linkedin). | platform: “Linkedin.com”, url: “https://www.linkedin.com/in/johndoe” |
| id | String | Internal Enigma ID used to identify the contact. | “XYZ1234567890” |
| last_refreshed_date | Date | Date on which the contact record was last updated. | 2023-04-01 |
File Output Sample
- The following file sample assumes a single contact is appended to a record. Additional contacts are in the format contacts_0_x, contacts_1_x, etc.
| contacts_0_first_name | contacts_0_last_name | contacts_0_title | contacts_0_management_level | contacts_0_department | contacts_0_phones_0_do_not_call | contacts_0_phones_0_phone_number | contacts_0_last_refreshed_date |
|---|
Coverage
- Businesses and locations
- Enigma does not provide a total coverage metric for this attribute across our entire small businesses database, but typical samples of SMBs return contact coverages between 20-40%. Not all contacts have a phone number or email. Coverage must be calculated on a per sample basis.
Time Structure
- Each contact’s details are current as of the last refreshed date. No historical information. Each contact’s details are typically refreshed multiple times a year.
Data Sources
- Third-party providers who have been vetted and approved through our compliance diligence process and have contractually assured the right to use the data by our customers for B2B sales and marketing outreach.
- Enigma only works with the most reputable sources and regularly vets them to ensure accuracy and freshness.
Methodology
- Enigma presents contacts that meet a certain minimum accuracy threshold with respect to the details provided. The contacts are sorted by seniority within an organization and prioritized by the presence of either a phone number or an email.
- Enigma will typically provide up to five contacts per business record, if they are available, to ensure that the right decision-maker is found.
- Department and title filtering generally perform poorly at the SMB level, so Enigma gives a greater quantity of contacts to ensure that the right decision-maker is found.
- Contacts have been optimized to provide a <4% bounce rate for email campaigns, which can vary depending on the sample at hand.
Other notes and tips
- The contact is someone whose current place of employment is at the business or location being enriched.
- Enigma can provides up to 25 contacts per business record. Enigma will typically provide up to 5 contacts per business record.
- Enigma can provide contact enrichment on both a business location or a location-level entity. However, Enigma does not guarantee that contacts work at a certain business location or address, since contact enrichment uses the website as the primary input for retrieving valid contacts
- Enigma provides a do-not-call property as part of the contacts.phones attribute. This reflects whether the US phone number was previously detected as registered in the National Do Not Call Registry, which is managed by the FTC and may also implicate other laws and regulations.
- As of February 2023, the FTC has stated it allows organizations to be exempt from Do Not Call provisions for B2B calls—outbound calls to a business made with the intent to solicit sales from that business.
- This and other official guidance can be found at the Do Not Call Registry and FTC websites, and relevant rules and recommendations may change from time to time:
https://www.donotcall.gov/faq.html
https://www.ftc.gov/business-guidance/resources/qa-telemarketers-sellers-about-dnc-provisions-tsr-0 - We provide do-not-call information to help ensure that our customers are aware of the known preferences of particular contacts and can fit this information into their overall approach to privacy, trust, and compliance based on their particular use case. We recommend consulting an attorney if you have more specific legal or regulatory questions about do not call registries or to obtain legal advice regarding your particular use case.
- This and other official guidance can be found at the Do Not Call Registry and FTC websites, and relevant rules and recommendations may change from time to time:
Updated 12 months ago