Online Revenue Share
Description:
Whether a business’s revenue is mostly online, offline, or roughly equal across both channels
Child attributes (and data file structure):
Column Name | Data Type | Description | Example |
---|---|---|---|
online_revenue_share | string | The online revenue share attribute can take on three values: 1) Mostly online (>75%): an estimated >75% of total card revenue is from online sales. 2) Mostly offline (<25%): an estimated <25% of total card revenue is from online sales. 3) Online and offline (25%-75%): an estimated 25%-75% of total card revenue is from online sale; If the value is null, this business had fewer than 30 transactions during the latest 12m period. | Mostly online (>75%) |
Coverage:
~6 million businesses have online_revenue_share
tag based on the last 12 months of card revenue
Time structure:
Revenue breakdown of the latest trailing twelve month from the end_date
Timeliness:
Enigma refreshes this attribute once a month
Data sources:
- Enigma’s credit card panel
- Firmographics information from public information, such as corporate registrations, and third-party sources
Methodology:
Enigma looks at what percentage of transactions for a given business occurred at a known physical location vs. the transactions that appear to have occurred on online channels
Other notes and tips:
This feature is only applicable to businesses, not business locations
Updated 24 days ago