Online Revenue Share

Description:
Whether a business’s revenue is mostly online, offline, or roughly equal across both channels

Child attributes (and data file structure):

Column Name	Data Type	Description	Example
`online_revenue_share`	string	The online revenue share attribute can take on three values: 1) Mostly online (>75%): an estimated >75% of total card revenue is from online sales. 2) Mostly offline (<25%): an estimated <25% of total card revenue is from online sales. 3) Online and offline (25%-75%): an estimated 25%-75% of total card revenue is from online sale; If the value is null, this business had fewer than 30 transactions during the latest 12m period.	Mostly online (>75%)

Coverage:
~6 million businesses have online_revenue_share tag based on the last 12 months of card revenue

Time structure:
Revenue breakdown of the latest trailing twelve month from the end_date

Timeliness:
Enigma refreshes this attribute once a month

Data sources:

Enigma’s credit card panel
Firmographics information from public information, such as corporate registrations, and third-party sources

Methodology:
Enigma looks at what percentage of transactions for a given business occurred at a known physical location vs. the transactions that appear to have occurred on online channels

Other notes and tips:
This feature is only applicable to businesses, not business locations