Online Revenues

Whether a business’s revenue is mostly online, offline, or roughly equal across both channels. This is a prototype attribute; the schema and design are subject to changes, and there is generally no set timeline for productionalization. Prototypes are not available via API. Please contact the Enigma Sales team if you are interested in evaluating.

Child attributes (and data file structure):

Column NameData TypeDescriptionExample
online_revenue_sharestringThe online revenue share attribute can take on three values:

1) Mostly online (>75%): an estimated >75% of total card revenue is from online sales.

2) Mostly offline (<25%): an estimated <25% of total card revenue is from online sales.

3) Online and offline (25%-75%):
an estimated 25%-75% of total card revenue is from online sale;

If the value is null, this business had fewer than 30 transactions during the latest 12m period.
Mostly online (>75%)

~6 million businesses have online_revenue_share tag based on the last 12 months of card revenue

Time structure:
Revenue breakdown of the latest trailing twelve month from the end_date

Enigma refreshes this attribute once a month

Data sources:

  • Enigma’s credit card panel
  • Firmographics information from public information, such as corporate registrations, and third-party sources

Enigma looks at what percentage of transactions for a given business occurred at a known physical location vs. the transactions that appear to have occurred on online channels

Other notes and tips:
This feature is only applicable to businesses, not business locations