Online Revenue Share

Description:
Whether a business’s revenue is mostly online, offline, or roughly equal across both channels

Child attributes (and data file structure):

Column NameData TypeDescriptionExample
online_revenue_sharestringMostly online (>75%): >75% of total card revenue from online sale;
Mostly offline (<25%): < 25% of total card revenue from online sale;
Online and offline (25%-75%):
25%-75% of total card revenue from online sale;
Null: this business had fewer than 30 transactions during the latest 12m period
Mostly online (>75%)

Coverage:
~6 million businesses have online_revenue_share tag based on the last 12 months of card revenue

Time structure:
Revenue breakdown of the latest trailing twelve month from the end_date

Timeliness:
Enigma refreshes this attribute once a month

Data sources:

  • Enigma’s credit card panel
  • Firmographics information from public information, such as corporate registrations, and third-party sources

Methodology:
Enigma looks at what percentage of transactions for a given business occurred at a known physical location vs. the transactions that appear to have occurred on online channels

Other notes and tips:
This feature is only applicable to businesses, not business locations