Ecommerce Flag

Description:
Whether a merchant has an “online checkout” on their website

Time structure:
This is a point attribute—there is no time series.

Timeliness:
Enigma refreshes the data once a month

Column NameData TypeDescriptionExample
ecommerce_flagbooleanWhether a business ever has online checkout service.1

Coverage:
Enigma tags >800K businesses as ecommerce merchants

Data sources:
Enigma’s credit card panel
Technologies used on company websites

Methodology:
Enigma tags businesses that use online payment technologies as ecommerce businesses

Enigma looks at the underlying transaction data for indicators that an online payment technology was involved in a transaction associated with that merchant

Enigma looks at a company’s websites and identifies if there are online payment technologies in use

Other notes and tips:
You can use this feature along with other merchant transaction attributes (e.g., card_revenue, card transactions) for marketing and prospecting segmentation/prioritization.