Ecommerce Flag
Description:
Whether a merchant has an “online checkout” on their website
Time structure:
This is a point attribute—there is no time series.
Timeliness:
Enigma refreshes the data once a month
| Column Name | Data Type | Description | Example |
|---|---|---|---|
ecommerce_flag | boolean | Whether a business ever has online checkout service. | 1 |
Coverage:
Enigma tags >800K businesses as ecommerce merchants
Data sources:
Enigma’s credit card panel
Technologies used on company websites
Methodology:
Enigma tags businesses that use online payment technologies as ecommerce businesses
Enigma looks at the underlying transaction data for indicators that an online payment technology was involved in a transaction associated with that merchant
Enigma looks at a company’s websites and identifies if there are online payment technologies in use
Other notes and tips:
You can use this feature along with other merchant transaction attributes (e.g., card_revenue, card transactions) for marketing and prospecting segmentation/prioritization.
Updated about 2 months ago